butter LONDON Jelly Collection for Summer 2010

This week I got the information about Spring/Summer 2010 Jelly collection by butter LONDON. Probably most of you already know this information and alredy bought those nail polishes but still let’s take a look at the collection.

Introducing Jelly by butter LONDON – an utterly unique approach to nails for Spring/Summer 2010! Soft hints of colour, which can be adjusted to compliment the diverse trends on the runway. For this season we saw ethereal fabrics and nude color, high impact sparkle, body conscious silhouettes, even flashes of striking colours such as red on the catwalk. butter LONDON wanted to reflect all these strong trends with this new collection.

So why these shades? “At first the Spring/Summer collections for 2010 left me baffled!” explains Nonie Creme, Founding Creative Director and product creator for butter LONDON. “How would I create nail shades for such a polarized season? There was a big divide between intense colour and total nudity in terms of catwalk makeup  and nails. The challenge was to find a middle ground that suited both directions.”

Juicy, sheer colour that looks and feels like slick, wet “lipgloss” for your nails. These are designed to be layered, so you can wear just one coat for a hint/blush of colour and healthy glow, or two for better coverage of little nail problems and more colour, or three for juicy, barely sheer summer colours that are good enough to eat. They are also stunning when mixed and matched over one another! So many options in three bottles!

As always, the “3 Free” butter LONDON formulation offers a safer alternative to chemicals you are exposed to by other nail products. We believe in colour, not carcinogens.

Three NEW Jelly Colours:

CHUFFED – A cool cantaloupe that becomes more of an iced tangerine with each coat.

Definition: Pleased and delighted

STROPPY – A pale grape Jelly that becomes

Butter London in Yummy Mummy Review and Swatches

I wanted to try Butter London for a long time already. This is what is written about the product:

“Butter London brings us non-toxic nail treatments and lacquers in an array of delicious shades. The hero product is the 3 Free line, which waves goodbye to typical (but nasty) ingredients such as formaldehyde, toluene and DBP. We love their on-trend shades and entertaining names!”

I read some reviews including these at London Makeup Girl. So now I was sure that I want to try it. But what shade? It was very hard to decide because they all looked amazing to me plus the names are great. At first I wanted to get Artful Dodger but I just decided to wait for Chanel’s Nouvelle Vague .

So Yummy Mummy looked liked a perfect shade to me. I’ve spotted some other shades that were calling my name but I when I try something for the first time I get only one product.
What were my thoughts now when I got it? First of all it’s the best nail polish design that I ever saw. I also love the name “butter London”. And in my opinion these are also important factors because now you can choose from so many brands that you should like as many factors about the product as possible.

What about the nail polish itself? I really liked the brush which is kind of small and thin. For some of you this is not the best thing to hear. But I love brushes like this because it helps you to apply the product neat and tidy. Often I do my manicure myself so this is very important for me. You get an opaque cover after you use it only once and it is one of the most important factors. But if you want to get the more intense colour – go for 2 layers.

How long it stays on nails? In my case the products started to chip on 3rd day (without top coat) but it still looked ok. But on the 4th day I had to remove it. Also I have to mention that butter London doesn’t stink like some polishes.
In general I am