This week I got the information about Spring/Summer 2010 Jelly collection by butter LONDON. Probably most of you already know this information and alredy bought those nail polishes but still let’s take a look at the collection.
Introducing Jelly by butter LONDON – an utterly unique approach to nails for Spring/Summer 2010! Soft hints of colour, which can be adjusted to compliment the diverse trends on the runway. For this season we saw ethereal fabrics and nude color, high impact sparkle, body conscious silhouettes, even flashes of striking colours such as red on the catwalk. butter LONDON wanted to reflect all these strong trends with this new collection.
So why these shades? “At first the Spring/Summer collections for 2010 left me baffled!” explains Nonie Creme, Founding Creative Director and product creator for butter LONDON. “How would I create nail shades for such a polarized season? There was a big divide between intense colour and total nudity in terms of catwalk makeup and nails. The challenge was to find a middle ground that suited both directions.”
Juicy, sheer colour that looks and feels like slick, wet “lipgloss” for your nails. These are designed to be layered, so you can wear just one coat for a hint/blush of colour and healthy glow, or two for better coverage of little nail problems and more colour, or three for juicy, barely sheer summer colours that are good enough to eat. They are also stunning when mixed and matched over one another! So many options in three bottles!
As always, the “3 Free” butter LONDON formulation offers a safer alternative to chemicals you are exposed to by other nail products. We believe in colour, not carcinogens.
Three NEW Jelly Colours:
• CHUFFED – A cool cantaloupe that becomes more of an iced tangerine with each coat.
Definition: Pleased and delighted
• STROPPY – A pale grape Jelly that becomes
Yes, you read that correctly! butter LONDON present their first lip gloss inspired by the Royal Wedding. It is called No More Waity, Katie just like the nail polish.
Here is what butter LONDON say about the gloss:
“The lacquer was just the beginning! Double your chances of landing a Prince with lips that are perfect, plump and primed for snogging. Our first ever Lippy, in the shade of No More Waity, Katie, is a soft, sheer lavender gloss with tiny flecks of lilac glitter. The light reflective glitter makes lips look noticeably fuller and the gloss griege finish is utterly unique. Wear it alone or with its “sister” – No More Waity, Katie lacquer.”
So far it’s available only in the US for $18 but I hope Zuneta.com will have these in stock.
Would you get it? Would you like bL to come up with more makeup products in the future, not just nail laquers?
Check out the Pantone colour of the year – Greenery. What do you think of it? Expect to see a lot of beauty products this shade of pistachio green, like the shown below butter LONDON nail varnish.
Speaking of nail polishes, back in 2012 a very similar but a bit more pastel pistachio was the hottest shade for manicure, every brand would bring out a shade like that, and this one was my personal favourite. I remember how I’ve created a whole list with over 20