New Perfumes by Paris Hilton and Jessica Simpson

I’m not of  fan of these  girls, but if you like them – I have great news for you! They both have new perfumes for you! “Fancy” by Simpson and “Siren” by Hilton.

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Paris Hilton puts a playful spin on the myths of sand and sea to embody a mermaid – captivating, seductive, and irrestibly charming – for the launch of her newest fragrance, Siren launching in time for summer fun. Posing in shimmering golden scales against a backdrop of ancient ruins, Paris Hilton brings sophisticated, modern glamour to an iconic image in the Siren ad campaign shot by Mark Liddell.

“Siren is all about being sexy in a playful way. I feel irresistible as a mermaid, “ says Paris Hilton. “And I love that the idea of Siren comes from long ago legends but is still super modern. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?

“Although Siren is inspired by the ancient Greek tales of beautiful women, mermaids or water fairies, who were incredibly tantalizing and enticing, it is also contemporary as it invites every young woman to jump in and have fun exploring the fantasy of being phenomenally desirable – the way only a mermaid could be,” observes Neil Katz, CEO of Parlux Fragrances, Inc.


The sculpted glass bottle is whimsical, youthful but not unsophisticated. It is conceived to be fluid like the tail of a mermaid with pleats that twist around to evoke a spontaneous splash. A mermaid charm dangles at the neck, polished and playful.


Luxurious, exotic Frangipani flowers bring nighttime allure to the fresh, subtly sweet essence of Apricot nectar as Siren first teases the senses. Then day-blooming Honeysuckle surrounds the bouquet of rainforest Orchids and budding Water Lily at Siren’s heart. Bright notes of Sandalwood enhance a wave of Vanilla Beans capped with creamy Musk as this captivating tropical floral fragrance blossoms on sun-warmed skin.


Jessica Simpson will launch her second fragrance, Fancy Love, in July. The new perfume for women, described as a warm, romantic floral, was reportedly inspired by boyfriend Tony Romo.“Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance,” Jessica said in a statement last week. “FANCY LOVE is fresh and pure, like a timeless piece of white lace – it’s always pretty and innocent. This fragrance has a hint of passion because after all, a girl has to be a little flirty sometimes.”The ‘With You” singer – who divorced singer Nick Lachey in 2005 – wanted the scent to represent how happy she is in her relationship with the Dallas Cowboys quarterback.“Tony brings out the best in Jessica. She is over caring about what everyone thinks,” a friend of the 28-year-old star recently revealed.Vince Camuto – CEO of the Camuto Group, which develops Jessica’s line of fragrances- explains: “It is a fresh, new expression of Jessica’s lifestyle. She is loved and in love.”





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