Product Placement: Gossip Girl and Chanel Makeup
I’ve been meaning to write this post for a while now and the conversation with the lovely Daniel Sandler on twitter(don’t forget to follow him…yes, that Daniel Sandler, Make Up Artist, and yes, you are right when you are thinking about the Watercolours ).
So today’s topic is makeup in films and shows. The question is… Do you think that every time you see a beauty product in a film or show – the company paid for that. Or was it just a part of the plot that the actress had to use lipstick/mascara/powder/perfumes/whatever and it was just a random choice, not a particular brand.
If it is a product placement (this is how it is called) why do they show the product for a second only and, unless you are very good at brands, you will never recognize what brand it was. Plus most people couldn’t care less, only us, makeup fans, always want to know what product was shown (or is it just me?!)
The other question. Who cares? I mean would you get something because Carrie uses this beauty product or Blair uses that beauty product? Maybe I would care and this would influence me when I was a teenager, although I can’t imagine where from I would have money to buy Chanel makeup, but now… I mean come on? Does it really work?
The other thing is when you see your favourite celebrity using a certain makeup product in real life! Remember how Angelina Jolie was spotted using Chantecaille gloss? Well, I read that it was sold out within hours. Amazing, isn’t it?!
So I am wondering, do you run to the stores or stalk the on-line beauty shops if you see a certain celebrity using a certain product? I can’t say so, but the spokes-models influence me in some time. I mean I am happy to see someone I like advertising a brand I like (Monica Bellucci and Dior for e.g.) but this is obviously not the most important reason for me when I consider a purchase.
On the other hand celebs that don’t appeal to me put me off the certain brands although it’s not the worst thing that could happen.
And lastly, as you can see the photos in the post are from Gossip Girl (S04E13) where Blair and Serena are using Chanel lipstick, mascara and Glossimer (my most favourite gloss by the way).
I’ve started watching GG because I was curious about the makeup looks and style and I kind of liked the plot
(I never said that), I guess it reminds me of the teen dramas although I didn’t have anything like this in my teenage years. To “justify” myself I can say that I know people who are over 45 and still like this show… Oh, well.
But since I’ve started talking about GG, how do you like season 4? If you are watching, you probably know what I am talking about. I mean really? Blair and…
Ok, I guess it’s time to stop as I can go on and on. So now you tell me!
Do you like to know what beauty products the characters of the film you are watching are using? In what way celebrities influence your purchases? What do you think of season 4 of GG?