Tag: Max factor fall 2010

Max Factor Smoky Eye Effect Eyeshadows for Fall 2010

Don’t you just dream to create a smoky eye with only one product?

Soon it will be possible with Max Factor’s Smoky Eye Effect Eyeshadows. They will be available in September and the price should be £7.99.

This is what Max Factor creative design director Pat McGrath says :

“Today is all about how real women wear make-up, so gone is the 10 step smoky eye. Max Factor smoky eye effect is the new beauty essential. It makes creating the smoky eye quick and easy and it’s available in a variety of shades to play up the latest eye trends and classic smoky looks.”

Designed with 2 simple steps in mind, the pen features different shaped heads; step 1 is rounded so you can effortlessly apply the lighter shade across the full lid, step 2 is darker and tapered to define the eye shape.

Velvety in texture, smoky eye effect blends easily to help you achieve a smouldering eye with total ease and without a make-up bag of brushes!

There will be 6 shades:

  • 01 Max Factor smoky eye effect in Purple Dust
  • 03 Max Factor smoky eye effect in Bronze Haze
  • 04 Max Factor smoky eye effect in Onyx Storm