YSL present their new Mascara Volume Effet Faux Cils Baby Doll which, according to the brand provides volume and clean definition.
“The brush surrounds each lash for magnified and dimensional volume. Our breakthrough clump-free formula encapsulates the lash providing the perfect shape while protecting from free radicals.”
The face of the campaign is Cara Delevingne and, although, she is a gorgeous girl, I wish they’d still do campaigns with Ginta Lapina, she fits YSL beauty perfectly.
As for the brush – “on one side, thick and spaced bristles coat the lashes and create volume. On the other side, fine and close bristles reach every lash, including the smallest lashes at the corner of the eye for a full fringe effect.”
There are four shades: Fetish Black, Audacious Blue, Indiscreet Purple and Wheedler Brown
This mascara is already available in the USA for $30 and should be available in the EU/UK (£24.50) from May.
Besides the mascara, there will be a new nail polish and lip lacquer, gorgeous fuchsia which Cara is wearing on the promo, and also new shades of Liquid Eyeliner.
photo from Elle