Max Factor is famous for great mascaras so their new Eye Brightening Tonal Black Volumising Mascaras should not disappoint.
I like the idea of eye brightening effect which you should get because of the light reflecting particles and gem-toned colour beads. The range includes: Black Pearl for brown eyes, Black Sapphire for blue eyes and Black Ruby for green eyes.
The promo photo actually looks pretty, I like the blue shimmer.
Here is how this mascara should work, according to Max Factor:
- The formula’s light reflective metallic particles sit on the lash surface and act like little mirrors to capture and reflect light, helping to bring more light to the eye area and subtly brighten the eyes.
- Custom gem-toned microbeads change the white light created by the metallic particles into a specific colour of light, to match and enhance natural eye colour.
- The eye-enhancing formula has a black mascara base that wraps around the lashes and works with the Masterpiece ifX brush to give even, clump-free volume and definition.
The price of each is £6.99 and I am curious to see if it stand up to the promises. So far Max Factor mascaras always delivered (for me at least) so I have big hopes for this on, too.