Several days ago I’ve got an e-mail from Coty introducing the new CK ONE COLOR Cosmetics and the first advertising for the line with the gorgeous Lara Stone.
Besides Lara Stone we will see such people in the future campaigns: British model/songwriter Ruby Aldridge; Tanzanian model Herieth Paul; Australian model Abbey Lee Kershaw; British model Eliza Cummings; Chinese model Fei Fei Sun; and American model Ehren Dorsey; as well as male models, Swedish artist Viggo Janason and Russian model/rapper Yuri Pleskun.
There will be over 130 products and they are supposed to capture the Calvin Klein DNA which is ‘ authentic, confident, and cool’.
Here is what Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc says: “With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand. This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”
Exclusive online content and retailer partnerships will be launched in spring 2012.
It does sound interesting, but won’t this be CKalvin Klein’s 3rd attempt at a makeup line? Will it last? Last time I was very disappointed when CK got me all excited about the cream eyeliners and then discontinued the line…
Time will show 🙂