New Brand from Jo Malone. Jo Loves

I’ve written about Jo Malone’s new brand Jo Loves some time ago and I am happy to let you know that all four fragrances from Jo Loves are already available for the purchase.

I really love that Jo has chosen red and black as her signature colour, there is nothing better than a combo of read and black! There are four fragrances so far, each is 100ml and  retails for £95.

Since I haven’t tried any of them  – here is how Jo describes them.


“Pomelo is clean and crisp; it’s my best friend made up of memories and moments. It’s that feeling of fresh linen sheets or a glass of bubbling fizzy water with a slice of lime and lots of crushed ice. I spray Pomelo onto my skin a couple of times when I go into the office, when I’m out and about and again before lunch or cocktails. Like me, Pomelo has a masculine side to it, it’s confident and sharp.”

 Green Orange & Coriander 

“Green Orange & Coriander is soulful and sassy. It has a wonderfully clean smell to it and the marriage between green citrus and herb sits beautifully together and becomes very sexy. This fragrance reminds me of Sunday brunch in New York; sitting in a hotel wearing a big roll neck cashmere sweater drinking a glass of wine in front of a log fire. It’s incredibly comforting yet at the same time it evokes a real sense of passion and warmth.”

Orange Tulle

“Orange Tulle is fun and flirty. It’s a fragrance which captures movement and breathes life as it’s soft floral notes dance up and down drawing you in and teasing. Orange Tulle captures an element of innocence and youthfulness regardless of age. It makes me feel 16 again! It’s a very feminine scent with a wonderful fragile element to it almost like a bride on her wedding day. I love to wear Orange Tulle to afternoon tea with my girlfriends when for just a few hours I want to feel completely frivolous.”


“Gardenia is rich and regal. This fragrance walks into a room and stands out in the crowd. You can instantly feel the creaminess of the petal and the distinctive floral note which evokes memories of beautiful Hawaiian summer days as well as hints of a winter evening. Gardenia is so identifiable and distinguished in character and I wear it when I want to feel a sense of confidence and pride.”

You can watch a video about each perfume at Jo Loves website. There is also a great feature about the brand at BBB.

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