Max Factor Elixir Boutique Range for Fall 2011

I am really excited about the new Max Factor Colour Elixir Lipsticks and Ageless Elixir 2 in 1 Foundation + Serum.

Here is what is said about the lipstick.

“The secret is in its 60% ‘Elixir’ treatment, which includes ingredients such as shea, avocado and aloe butters, as well as anti-oxidant white tea. This lipstick’s Elixir formula actively improves lip moisture to achieve a smoother surface in just one week. The result is high pigment lip colour that glides on effortlessly for an even finish and and improved vibrancy, for true lip glamour perfection.”

There will be 15 shades and each will retail for £7.99. All the shades will be devided into four groups: pinks, mauves, reds and browns. Out in September.

Besides the lipstick there are also two shades of Colour Elixir Lip Liner. The liner offers rich colour and “60% moisturising ingredients to nourish and define the lips.”




As for the foundation – Ageless Elixir 2 in 1 Foundation + Serum’s moisturising skincare formula containing Glycerine, Niacinamide and N-Acetyl Glucosamine and an Anti-Oxidant package comprising Vitamin E, Allantoin, Panthenol and Green Tea, plus, importantly, SPF15 to give daily protection from UV radiation, and help prevent further age spots.”

It will be out in September and will be available in six shades for £12.99.


3 thoughts on “Max Factor Elixir Boutique Range for Fall 2011”

  1. These look REALLY familiar to L’oreal’s Perfection lipsticks.. Even the packaging (and the claims). Just finding it interesting!

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